SOFTWARE LOCALIZATION – ASSERTING GREAT STRENGTH IN THE GLOBAL MARKET
According to Marketline, the global software market will flourish within the next 4 years and is expected to reach $1 trillion in 2024. This is a significant milestone, marking the breakthrough of the software industry globally. For software developers, globalization means an unlimited potential market for any new program or application. That’s why more and more businesses desire to localize their products in various languages to reach the target audience. However, the limited language ability of software programmers makes it difficult for native end-users to read and understand applications. Software localization is the optimal choice to handle cross-border communication issues.
So, what is software localization?
It is the process of customizing your program or app to resonate with native users in both language and culture. Software localization is not merely a translation, it’s a combination of many departments such as marketing, design, developer, or customer services.
Furthermore, software localization can boost your brand awareness globally by casting a net of multilingual software users. However, penetrating foreign markets may be a challenge for businesses in repelling local competitors. To enhance their chances of success, businesses must develop effective international network roadmaps, local market entry plans, and solutions tailored to their customers’ complex needs. This also highlights the importance of software localization in delivering a user-friendly experience and developing brand equity.
As a result, seeking a trusted localization service is a stepping stone for organizations to access well-rounded translations, ensuring true local voice, catchphrases, culture, and religion.
4 major elements impacting on customer’s decision
Quality is appreciated in businesses for always. For a successful software localization strategy, you need to consider many factors. In addition to content, it's also about non-linguistic elements such as graphics, scripts, icons, symbols, or texts. An LSP specializing in IT localization will ensure flawless translation, meeting standards for products like the dashboard, interfaces, website screen.
Aside from quality, what else you should track is delivery time, and cost. The speed of software localization is truly vital for businesses to approach new technological inventions and keep pace with agile development worldwide. Of course! affordability is also considered, reasonable cost is always better.
Software localization plays a huge role in the globalization of your products. Pre-operational testing helps businesses avoid functional problems or linguistic errors, ensuring all issues are addressed smoothly prior to rolling out.
With software companies, it's of paramount importance to keep new apps and software confidential. Once they are disclosed, businesses may be at risk such as losing patents, copyright.
TOP 4 REASONS FOR DIFFERENTIATING VTLOCALIZATIONS’S SERVICE FROM OTHERS
- Professional workflow
In order to adapt higher benchmarks for localized translation quality, VanTin deploys an exclusive proactive translation process. The translation process is strictly moderated in three stages: translation, editing, and proofreading. We carefully consider the context and culture of our target audience, assuring localization closest to local norms.
- Reliable Technology
With a cloud-based CRM system, VanTin can keep track of projects and issues in a flash. If something happens during testing, adjustments are made, and a new round of quality analysis is conducted. Vantin commits to keep all translations under our 5C Quality Standard set of: Correctness, Congruence, Consistency, Conformity, and Completion.
- Phenomenal team with high expertise
Vantin confidently copes with the complexities of the software industry because we have strong support from our departments and a team of talented translators who are specialists in the software field, including native experts.
- Customers come first
Vantin strives to build a win-win relationship by offering effective services in terms of quality-price-time. Above all, we’re committed to protecting and respecting our customers’ data, so you can rest assured to work with us.