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5 AMAZING STEPPING STONES TO GET YOUR BRAND LOCALIZED

The amazing experience is what keeps customers coming back. But we often forget how that experience relates to the culture. Localization is very important for every brand, especially for a global one in a diverse place like earth. 

So, what makes a successful brand in a new far-from-home country? It all boils down to the localization strategy. 

A localization strategy is basically a content plan for translating content in order to connect with a new audience. It refers to the overall plan for how all the offerings, messaging, and content is moderated to best suit new markets in a way that both aligns with your brand and resonates with the local audience.  

A successful localization strategy, however, is not that simple. It demands something from every department: marketing, design, developer, customer services,… because your customer’s experience begins when they see your company for the first time and spans across following interactions. 

With a proper localization strategy, your brand can have the foundation of a tactical plan to execute to successfully enter new markets and make sure to deliver a remarkable customer experience. 

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What makes VTLocalize different?

We are not the market dominance, we are not the pioneer of the industry, but we enjoy an amazing growth rate current years. For us, Localization and language services is all about you and your targeted audience experience, which are fast and seamless localization workflow, managed by strict industry standards, and flawless translation at the end of production process.

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WHAT SHOULD YOU CARE ABOUT

Question 1: Is it possible if I just ask for proofreading services?

Yes! We offer proofreading service solely for all types of documents in more than 50 different languages.

Question 2: How much will you charge for a translation project?

We take many factors into consideration:

  • The number of pages of the document to be translated, in which specified page is 300 words or 300 characters depending on the language.
  • Language pairs: Some pairs are less common, so the service charge might be a little bit higher
  • Service required: Translation Only (TO) or Translation and Editing (TE), or Translation + Editing + Proofreading (TEP)
  • Industry expertise: The complexity of the required domain affects service charge also

Please contact us for a detail quotation.

Question 3: Do you offer video subtitling and dubbing services?

Yes.! Not only supporting subtitling and dubbing, but we also provide the service of typing verbal documents such as audio or video files.

Question 4: Do you support Image Translation?

Yes! We support translating documents from all PNG, JPG image files, and all types of documents from all files: pdf, docx, pptx, xlsx, etc. Applying optical character recognition technology in combination with latest CAT Tools, the image translation process has never been that easy.

Question 5: Will the translation be presented in proper format and retain the original structure?

For purpose of printing or publishing you may need, we provide DTP and Layout restoration services for documents using varied tools such as Adobe Framemaker, Indesign, Illustrator, Autocad to Powerpoint, Excel, etc. Under our post translation recovery process, we provide a translation with “as is” layout and be ready for high quality printing or online publishing.

Question 6: How will I receive the translation?

It depends on the your need for soft or hard copy documents. For the soft copy, we will email it to you. As for the hard copy, we will send express delivery to the correct address provided by the customer.

Question 7: When notarizing translation, I want to get multiple copies, will there be additional costs?

According to current regulations, notarized translations are not allowed to be copied, all version must be originals. So when you need additional originals, the cost will increase.

Question 8: How long will it take for my documents to be translated?

It depends on the volume, content types, required services, and other project-specific factors. But above all, your required deadline is the most important and we will rely on that to adjust the translation process and management schedule in order to keep up with preset deadline without any compromise upon quality.

Question 9: Can I request an urgent translation?

Yes! We do offer urgent translation services. Depending on specialization or length of the document, we will adjust our production team accordingly.

Question 10: What are your payment terms and methods?

We accept ATM transfers, e-banking, cash, or online payment via VISA/ MASTERCARD card, international payment services such as PAYPAL, PAYONEER, SKRILL, VEEM, etc.

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You may not know

Several well-known Western corporations have had difficulties when translating their marketing text into Chinese. Coca-Cola was originally translated into Chinese as “bite the wax tadpole” or “female horse stuffed with wax”, depending on your dialect. In a desperate attempt to modify their Chinese moniker, Coke examined 40,000 Chinese letters for the phonetic equivalent, “kekoukele,” which means “happy in the mouth” in Chinese. This example demonstrates how even little translation errors can have a significant impact on the final message.