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Importance of Good Localization Engineering

In our interconnected world, where businesses and digital content transcend borders, the significance of good localization engineering cannot be overstated.

Localization engineering is the process of adapting products, services, or content to meet the cultural, linguistic, and functional expectations of a specific locale or target audience.

As technology continues to shrink the global marketplace, the ability to effectively localize becomes a key driver for success. Here are several reasons highlighting the importance of good localization engineering.

  1. Enhanced User Experience: Good localization engineering ensures that users from different regions have a seamless and positive experience when interacting with a product or service. This involves not only translating text but also adapting graphics, date formats, currencies, and other elements to align with the local culture. When users feel that a product is designed specifically for them, it fosters a sense of connection and trust.
  2. Global Market Penetration: The ability to effectively communicate with diverse audiences opens up new markets for businesses. Localization engineering enables companies to break down language barriers and engage with customers in their native language. This not only broadens the customer base but also increases the likelihood of success in markets where competitors may struggle to connect with the local audience.
  3. Cultural Sensitivity: Understanding the nuances of different cultures is essential for successful localization. Good localization engineering goes beyond language translation and considers cultural context. It ensures that content is not only linguistically accurate but also culturally sensitive, avoiding unintentional misunderstandings or offense. This attention to cultural details can make or break the reception of a product in a new market.
  4. Legal and Regulatory Compliance: Different regions have varying legal and regulatory requirements. Localization engineering takes these into account, ensuring that products and services comply with local laws. From privacy regulations to labeling requirements, a well-localized product not only meets legal standards but also demonstrates a commitment to respecting and adhering to the rules of the local market.
  5. Cost Savings: While investing in good localization engineering may seem like an additional cost, it often proves to be a cost-saving measure in the long run. Poorly localized products can lead to customer dissatisfaction, returns, and even legal issues. Investing in high-quality localization from the outset helps avoid these pitfalls and contributes to the overall success of the product in the global market.
  6. Brand Reputation: A brand’s reputation is at stake when it enters new markets. A product that appears poorly localized can convey a lack of commitment or understanding of the local audience. On the other hand, a well-localized product contributes to a positive brand image, showcasing the brand’s dedication to delivering a tailored experience for customers around the world.

In conclusion, good localization engineering is a strategic necessity in today’s globalized business environment. It goes beyond mere translation, encompassing cultural understanding, legal compliance, and user experience.

Companies that prioritize effective localization are better positioned to tap into new markets, build a positive brand reputation, and navigate the complexities of the global marketplace successfully.

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What makes VTLocalize different?

We are not the market dominance, we are not the pioneer of the industry, but we enjoy an amazing growth rate current years. For us, Localization and language services is all about you and your targeted audience experience, which are fast and seamless localization workflow, managed by strict industry standards, and flawless translation at the end of production process.

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WHAT SHOULD YOU CARE ABOUT

Question 1: Is it possible if I just ask for proofreading services?

Yes! We offer proofreading service solely for all types of documents in more than 50 different languages.

Question 2: How much will you charge for a translation project?

We take many factors into consideration:

  • The number of pages of the document to be translated, in which specified page is 300 words or 300 characters depending on the language.
  • Language pairs: Some pairs are less common, so the service charge might be a little bit higher
  • Service required: Translation Only (TO) or Translation and Editing (TE), or Translation + Editing + Proofreading (TEP)
  • Industry expertise: The complexity of the required domain affects service charge also

Please contact us for a detail quotation.

Question 3: Do you offer video subtitling and dubbing services?

Yes.! Not only supporting subtitling and dubbing, but we also provide the service of typing verbal documents such as audio or video files.

Question 4: Do you support Image Translation?

Yes! We support translating documents from all PNG, JPG image files, and all types of documents from all files: pdf, docx, pptx, xlsx, etc. Applying optical character recognition technology in combination with latest CAT Tools, the image translation process has never been that easy.

Question 5: Will the translation be presented in proper format and retain the original structure?

For purpose of printing or publishing you may need, we provide DTP and Layout restoration services for documents using varied tools such as Adobe Framemaker, Indesign, Illustrator, Autocad to Powerpoint, Excel, etc. Under our post translation recovery process, we provide a translation with “as is” layout and be ready for high quality printing or online publishing.

Question 6: How will I receive the translation?

It depends on the your need for soft or hard copy documents. For the soft copy, we will email it to you. As for the hard copy, we will send express delivery to the correct address provided by the customer.

Question 7: When notarizing translation, I want to get multiple copies, will there be additional costs?

According to current regulations, notarized translations are not allowed to be copied, all version must be originals. So when you need additional originals, the cost will increase.

Question 8: How long will it take for my documents to be translated?

It depends on the volume, content types, required services, and other project-specific factors. But above all, your required deadline is the most important and we will rely on that to adjust the translation process and management schedule in order to keep up with preset deadline without any compromise upon quality.

Question 9: Can I request an urgent translation?

Yes! We do offer urgent translation services. Depending on specialization or length of the document, we will adjust our production team accordingly.

Question 10: What are your payment terms and methods?

We accept ATM transfers, e-banking, cash, or online payment via VISA/ MASTERCARD card, international payment services such as PAYPAL, PAYONEER, SKRILL, VEEM, etc.

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Several well-known Western corporations have had difficulties when translating their marketing text into Chinese. Coca-Cola was originally translated into Chinese as “bite the wax tadpole” or “female horse stuffed with wax”, depending on your dialect. In a desperate attempt to modify their Chinese moniker, Coke examined 40,000 Chinese letters for the phonetic equivalent, “kekoukele,” which means “happy in the mouth” in Chinese. This example demonstrates how even little translation errors can have a significant impact on the final message.