OUR GUIDE FOR TRANSLATION
Integration and globalization are inevitable trends in the 21st century. Thanks to this, companies can earn benefits such as diversification, taking advantage of local policy, broadening their markets, and profits.
Internationalization is the practice of building products/services and internal operations to expand to international markets. An international strategy is a strategy through which the company sells its products or services outside its domestic market.
Internationalization is an essential process for any company with multilingual products. It is crucial to consider the markets beforehand and make the adaptations early in product development.
Many customers experience dissatisfaction with non-internationalized products such as the product instruction being awkwardly translated, text boxes being too large for their contents, … and countless other irritations.
In some markets such as Finland, consumers are used to products not being localized for their market. But France is the opposite. French folks expect products to be available in French!
If you plan to take a product to multiple national or regional markets, you need to take internationalization and localization into consideration. Preparing for these processes at an early stage will help you create products that please users of different cultures.